Grills! Grills! Grills!
A serial entrepreneur tries to make disposable grills friendly for foodies and the environment.
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| The EZ Grill sells for $4.99-$9.99 |
"I basically used his $3,000 stainless-steel grill as a stand for the disposable ones," Swan recalls, laughing.
Back home in Kirkland, Wash., Swan researched single-use grills and learned that they had won more than 50% of the charcoal grill market in Australia, the U.K. and countries throughout Europe and the Middle East. So this summer he unveiled a version for American consumers, called EZ Grill, which is available in two sizes and provides about 90 minutes of cooking time. It comes loaded with charcoal made from agricultural by-products -- rice and wheat husks -- and its packaging and aluminum base are recyclable. (EZ Grill's "environmentally friendly" branding is a stretch; despite the components, it's still a use-and-toss product.)
At first Swan projected 2009 revenues of $100,000. But with EZ Grill in 13,000 stores, including 7-Eleven, he's now expecting five times that figure.
These are hard times in the charcoal grill market. Sales are weak; former charcoal loyalists are switching to gas grills, which aren't so messy. Still, Swan thinks his grills will prevail by virtue of their disposability. After all, what's a mess when you don't have to clean it up?
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